DOC MARTENS
Branding Project
Doctor Martens boots are a cultural staple and an iconic symbol in British fashion history and the present day. Throughout the years this shoe has been around, it has played a significant role in shifting the prevalent narratives and causing a change in attitude in British society, within politics and youth subculture.
This theme will be an ode to the collectively shared identity as a creative, people who have pride in what they do and Who they are. celebrating our incredible brains and the cooky and unique ways in how each works, in a world where creativity is often unappreciated in a sea of grey; we were born to stand out and create change through our style, work and action.
This concept focuses on the aftermath of a lively event or experience after it concludes. It's aimed to capture the peace of what remains whilst still embracing the chaotic environment of what's left after a good time.
We are altering the perspective from shame and embarrassment to the embracement of said experience and the sentimentality of every piece left behind.